Exchange Using AI and Blockchain to Tackle Ad Industry's $19 Billion Fraud Problem

An ad exchange network is combining an artificial intelligence system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times.

NOIZ Chain says the public, and the brands trying to reach them through advertising, have seen their patience wear thin following a slew of scandals involving digital media.

It is estimated that this form of ad fraud will see businesses lose $19 billion in 2018 - representing 9 percent of the total spending on digital advertising for the year.

NOIZ is going to offer cognitive banners that aim to increase user engagement and provide advertisers with meaningful data on how their campaigns have been performing.

The technology, named "Nikola", enables consumers to receive NOIZ tokens when they interact with an ad. These tokens can then be saved up and used to obtain discounts on products and services.

Y Ann, NOIZ's founder, told Cointelegraph: "It is high time that the ad exchange network evolves in this digital era. With the growing concern for protection of privacy, the billions of dollars wasted due to ad fraud, and publishers' concerns over data leaks and cartelling in selling out ad inventory, the NOIZ ad exchange offers a one-stop solution to resolve all these issues."

Although advertisers will be held to a higher standard through the NOIZ platform, the company says businesses have a lot to gain as well.

NOIZ says its cognitive ad network uses AI technology that has generated 30 times more engagement, and in turn, can create a boost in revenue for publishers.

The future of NOIZThe NOIZ team is preparing to unveil the platform prototypes that have been developed over the past two years.

Interested contributors are now being invited to join a whitelist ahead of the NOIZ token sale in the third quarter of 2018.