Blockchain-Based Social Entertainment Platform to Tackle 'Burnout' of Content Creators

A social entertainment platform has the ambition of eliminating "Burnout" among the world's most popular content creators - helping them to produce quality broadcasts and reach millions of fans without the pressures imposed on them by current market-leading websites.

Not only does this affect the expression of the artists these outfits represent, with their work being continually changed because it doesn't meet commercial requirements, but it can also mean that cutting-edge and culturally important content fails to make its way into the public arena.

On these websites, the company says content creators are often under pressure to continually pump out new material - even if it's of a poor standard - in order to make sure that their rankings are preserved and their advertising revenue remains constant.

PewDiePie, a Swedish personality with more than 63.5 million subscribers on YouTube, recently uploaded a video in which he said: "The problem with being a YouTuber is that you constantly have to outdo yourself to keep people interested in what you are doing... If you make videos every single day, it's really tough to make people keep being interested."A few years ago, all I used to do was YouTube.

The You42 solutionThe platform wants to help content creators reach new consumers directly and enable better connections to be built.

You42 says creators will be offered "dynamic commerce capabilities" enabling them to sell content through their own page - effectively creating a "personalized marketplace" that meets their meets.

They would generate an income through the U42 token - a cryptocurrency that has been specially created for the platform.

Users and creators would also be able to use the platform's internal currency, UCoin - which can be earned for certain activities or purchased via U42 tokens - to access premium content or tip content creators for work they appreciate.

The company says that its platform is going to be live and accessible at the close of the initial coin offering - and a beta version is already live.

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